Every time I open a window to write a new post, I think, “What am I going to write about?” I start going through a deck of mental index cards with branded topics on them.

Even just now as I write this, I am physically trying to stop myself from writing this. I reached for the mouse twice to hit CANCEL.

Why? Because this kind of post isn’t interesting. It won’t attract readers. It is about NOTHING.

I am going to feed the content monster and hit publish.

Will this post drive traffic to my site? Nope.

Will it help sell my books and courses? Nope.

Will I feel better having written this? Yes! Because it is the expression of a thought that has been rattling around in my head for two days now, and it is time for me to be free of it!

Boom. Publish.