Breaking the Branded Content Habit is Hard

Every time I open a window to write a new post, I think, “What am I going to write about?” I start going through a deck of mental index cards with branded topics on them.

Even just now as I write this, I am physically trying to stop myself from writing this. I reached for the mouse twice to hit CANCEL.

Why? Because this kind of post isn’t interesting. It won’t attract readers. It is about NOTHING.

I am going to feed the content monster and hit publish.

Will this post drive traffic to my site? Nope.

Will it help sell my books and courses? Nope.

Will I feel better having written this? Yes! Because it is the expression of a thought that has been rattling around in my head for two days now, and it is time for me to be free of it!

Boom. Publish.

Published by

B.A. Burgess

Barbara Burgess is a writer which is made apparent by the text in this box and the box above. She is best known for being a multi-genre/multi-writing voice author who throws caution to the wind when describing her writing career - "Oh, I write children's books, holiday romance, and sci-fi. Why? What do you do? Just one thing?" In addition to being a writer of all the things, she is the founder of Pilgrim Fowl Press and a writing facilitator bringing permission to write to the masses via Skillshare and Udemy. The only social media she frequents is Instagram (@hellothisisbarbara). Her desert island movie is Stargate (the original with James Spader), and she has been taking daily mug shots of her morning coffee since before Instagram was even a thing.

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