A Word on Digital Marketing and Being Present on the Internet as an Author

a.k.a. A Really Long Title Basically Telling You That Once Again This Is A Personal Blog About My Experiences and Thoughts, But This Time I’m Going To Be Talking Specifically About Instagram

I do a lot of research on marketing and social media, because I want my books to do well. In order for them to do well, I need to know how to reach people that want to read those books.

I’m not ashamed to say that I have used ads in the past to let readers know my books exist. Hell, I use ads now to tell writers about my courses. It just works.

Learning about social media marketing is supposed to mitigate the cost of those ads. “You need an author platform,” you hear ‘them’ say.

‘Them’ who may or may not have ever written books. ‘Them’ who have written in only one genre, and it was non-fiction.

I’m not angry at ‘them’. I’m a bit jealous of ‘them’. They know what works for them. I’m still trying to figure out a process.

Writing in multiple genres is fun. I have many author voices that I use. I am NOT, N – O – T, going to create an author platform for each. Not a chance.

So, what do I do? How do I showcase all of books in one place using various author voices without confusing the social media? Why, start a small press, of course!

Never let it be said that I do things the simplest way, but I do often do things the most efficient way. And, the most efficient way to market my books (and my author friends’ books) was to create a small press. Pilgrim Fowl Press.

Instagram

Let’s talk about it – Instagram. I have several Instagram accounts. For the purposes of this post, we’ll look at two: @hellothisisbarbara and @pilgrimfowlpress.

@hellothisisbarbara is my personal Instagram. It is this blog, but visual. I do list myself as an author in the bio section, so everyone who visits knows I am a writer and writing facilitator.

This also tells my audience that, yes, I know writing is awesome and interesting, but the content of me doing the writing and thinking of the stories is not exactly riveting. So, I share pictures of my dog, my workouts sometimes, and other little things. I share reviews of my courses and books, behind-the-scenes things, and even political posts.

On Pilgrim Fowl Press, it’s all books and writing.

Granted it is a bit of a mess right now, but I’m cleaning it up. This is my promise to you, internet.

Let’s see if I can use all of the information from ‘them’ to make Pilgrim Fowl Press and its Instagram feed successful. I feel an experiment coming on…

More details to come as soon as I figure out what those details are.

My First $100 for My Small Press

Diaries of a Small Press, Part One

On November 3, 2019, I started a small business. To be very specific, I started a small, entertainment business selling evergreen digital products.

Plainly stated: Books. I launched a small press to publish and sell books.

Currently, my small press, Pilgrim Fowl Press, has one product: A Christmas Rideshare by Lily Dae.

Since releasing this book in November, it has earned $99.38. Mere inches from its first $100!

What Does This Mean For Me?

This first nearly $100 is proof of concept for me. I’ve been studying publishing and watching it change for the last ten years. I’ve been in publishing as an author and publisher before (independent), so the hours I put in have not been wasted.

Most importantly, it means the book I produced found its audience and made people happy! Not everyone who read it loved it I’m sure, but those who have loved it have reached out. That’s much more than I ever expected!

Businesswise — money is the motivation to publish more and often as the business appears to be viable.

Personally — knowing people were entertained and were joyful while reading a book that I put out in the world is the motivation to publish more and often.

What Does This Mean For You?

It means you can start a business with only one product or service to provide.

It means whatever you’ve been spending your time learning over the years may be something you should share with the world.

Will it make you millions? Not at first, but you don’t need to make millions out of the gate.

If my book earned nothing, I would still write, I would still publish, and I would still pursue publishing. I love it. Why would stop?

Knowing other people like and love what I am doing just fuels the fire.

So, what is your writing? What is your publishing?

Try putting something out there. Who knows; I might be reading your blog post about how you started your small business and made $100 in your first month or two soon!